Retail's Most Anticipated Event
As part of the creative team for the iconic Anniversary Sale campaign, I worked on a multitude of pieces crafting a cohesive design system that seamlessly bridged digital and print pieces. By imagining how we present this beloved retail event, I helped the team transform a traditional sale into an elevated, and playful, shopping experience that speaks to both loyal customers and new audiences. The resulting creations not only drove significant engagement but also reinforced Nordstrom's position as a curator of accessible luxury.
Event Collateral
Shown below is a limited selection of all of the event pieces I designed. The collection included Trunk Show invitations with a gift delivered to the homes of the most loyal customers, hair accessories, enamel pins, eye masks, t-shirts, aprons, tote bags, aluminum water bottles, booklets, stickers, key chains, pamphlets, social media posts, events web page components, many more print pieces plus, a scratch and win card.
Monica Vinader Trunk Show Invitation & Gift
Launch Event Gifts
Beauty Collateral
Beauty has an important presence during the Anniversary Sale. I was in charge of creating a wide range of pieces from booklets to social media posts in order to promote Beauty Exclusives—the special, limited-edition beauty product sets—and Beauty events collateral.
This event is a massive undertaking for the creative team, there are many moving parts and a very limited time to execute, produce and deliver. Having a wealth of experience in high pressure environments, plus a collaborative and talented creative team meant everything was produced beautifully, on time, on budget and most importantly, the customers were delighted by the work. Receiving letters of gratitude from our customers after the events was very rewarding.
Role — Brand Designer
Client — Nordstrom
Agency — In-house Brand Design Team
Lettering Artist — Kenji Nakayama