Tactile Cinema
The dream-like photography in Il Sogno transports you into the world of Italian Cinema, rich with family drama, passion and murder. Zanetti’s compelling work, printed in impactful newspaper format, is highlighted by darkly poetic text that creates a distinct blend of beauty, mystery and a jolt of madness in this promotional work.
In curating Lorella's photographs for Il Sogno, a haunting narrative emerged. The collection's darker undertones were amplified through its presentation—a high-gloss black envelope evoking the somber aesthetic of a body bag. The newspaper format of this piece pays homage to the significance of the physical press in Italian culture.
Role — Creative Direction, Design, Story Development, Strategy
Client — Lorella Zanetti Photography
Agency — GRIP
Awards — Applied Arts 2016: Announcements/Invitations/Cards/Kits - Single, Craft Photography Single, ADCC: Graphic Design Self-Promotion