Sand and palm tree fronds with a Four Seasons Hotel logo in the foreground.

Paradise, refined.

The Four Seasons Los Cabos at Costa Palmas lives along the East Cape of the Baja Peninsula, where desert terrain meets the pristine waters of the Sea of Cortez in a convergence of natural splendor. During the resort's development phase, we were entrusted with crafting distinct brand identities for each of its prestigious venues. Our mandate was to develop a portfolio of sophisticated visual narratives that would not only distinguish each venue's unique character and offerings, but also pay homage to the region's extraordinary aesthetic richness and cultural heritage—all while upholding the understated elegance and refined luxury that defines the Four Seasons brand ethos.

Variety of symbolic shapes with labels underneath.

Inspiration for the brand system of this enchanting seaside escape was derived from its natural landscape and the rich cultural legacy of Los Cabos. Merging historical elements with contemporary typography and illustration created an elevated, authentic experience across each resort venue while maintaining a cohesive narrative of sophisticated hospitality.

Each design element was meticulously curated with a collection of materials and artisanal techniques that drew inspiration from the region's distinctive sensory palette. Every component was thoughtfully considered—from the carefully selected papers and canvas textures to sun-bleached wood finishes that echo the landscapes. The artisanal processes, including hand-dipping techniques and painted edge finishes, were complemented by the application of luminescent copper foiling that captures the essence of the coastal sunsets. This harmonious synthesis of materials and methods serves as a tactile narrative of the locale, where each carefully orchestrated detail resonates with the environmental and cultural context of the destination.

Green business card with a copper foil spa logo with a marble background.
Outdoor spa shower
White envelopes and postcards with an illustrated pattern rimmed in copper foil.
Illustrated geometric pattern in grey on a light brown background
Four Seasons Resort logo on a large bronze sign surrounded by cactuses and trees.

Role — Creative Direction, Design
Client — Four Seasons Hotels and Resorts
Agency — Community, Toronto

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