This brand identity was created for a sustainable methods farm in Northumberland County, Ontario, founded by urbanites who transformed into dedicated farmers. Their commitment to ethical farming practices shapes everything from their sustainable growing methods to their direct-to-consumer approach, connecting with their community through local farmers' markets and a thriving CSA program. The brand captures their journey, bringing city sophistication to soil, while embodying their dedication to responsible agriculture and local food systems.
Cultivating an identity
Creating the brand identity for this farm was a deeply rewarding collaboration. The founders brought their urban perspective and boundless enthusiasm to farming, driven by a vision to enhance their local food ecosystem. What began as a vegetable farm naturally evolved into a diverse offering of honey, fresh flowers, kombucha, and preserved goods. Their genuine commitment to product quality, environmental stewardship, and customer relationships exemplifies the kind of partnership that is truly inspiring.
Role—Creative Direction, Design, Illustration
Client—Black Tractor Farms