A is for Audi
When the new Audi A8 made its debut, we developed an exclusive book set befitting Audi's flagship luxury sedan. These meticulously crafted educational materials for dealerships highlighted the A8's sophisticated innovations—particularly its groundbreaking touchpad that interprets handwritten letters. This revolutionary interface inspired the creation of an elegant alphabet book, case-bound with substantial card stock pages. Housed within leather-like soft-touch black covers adorned with glossy black foil embossing, the book's tactile refinement echoed the A8's uncompromising craftsmanship and position at the pinnacle of luxury.


Category — Art Direction, Print Design
Role — Art Direction, Design
Client — Audi
Agency — Lowe Roche