Oakland-based technology start-up, Stockwell is redefining the convenience-retail experience. Using computer vision to identify products, it simplifies the shopping experience offering an effortless interaction—unlock with your smartphone, take what you need, and walk away. Stores are available at places like school campuses, condo buildings, the workplace, and more. Each store is thoughtfully curated with a selection of items tailored to its location and is fully managed by the team. Stockwell is the 24/7 convenience—redefined—store.
Automation, Meet Design.
The brand identity centers on a distinctive 'S' icon that merges the sun and moon, reflecting the 24/7 accessibility of the system. This duality symbolizes constant availability while creating a delightful, memorable mark. The diverse colour palette mirrors the unit's versatile and curated offerings, while complementing the sophisticated industrial design that elevates the system from utility to furniture-quality craftsmanship.
Role — Creative Direction, Design
Client — Stockwell
Studio — Level