Advancing the Narrative
The great driving experience engages all senses—a quality captured through tactile materials, dynamic imagery, and precision-focused illustrations that showcase the engineering excellence behind Acura's reputation for performance, luxury, and reliability.
As lead creative for the Acura account, I established the year's visual direction through these foundational brochures, creating a design language that guided all subsequent advertising and graphic design initiatives.
After identifying gaps in the international asset library for the model year, I secured the opportunity to art direct custom photography and create illustrations that enhanced narrative cohesion, showcasing complete vehicle stories and highlighting premium accessory packages.
For the supercar enthusiast, each issue concluded with a collectible tear-away poster of the Acura NSX, creating lasting brand value while offering readers a tangible piece of aspirational beauty as the finale.
Role — Art Direction, Design, Illustration
Client — Acura
TLX Photography — Todd McLellan
Agency — GRIP